“Powdery Finish, Key to Its Popularity”
“Sales in KAHI’s ‘Sun’ Category Increased 30-Fold Compared to Last Summer”
Pre-orders in Progress… 2,000 KRW Instant Discount Coupon Offer
The ‘Airy Fit Sun Stick’ is an organic UV protection stick balm that was introduced last month as part of KAHI’s sun care line. It is praised not only for its strong UV protection but also for its powdery finish, which leaves the skin feeling smooth and matte, much like the effect of using blotting paper on oily skin in the summer. Its compact design, reminiscent of wireless earphones, is also a key feature.
With the rising popularity of the ‘Airy Fit Sun Stick’, KAHI’s ‘Sun’ category sales this summer increased 30 times compared to the same period last year, according to the company.
The product’s popularity was also evident during the launch commemorative Naver Shopping Live (Naver Show Live). The broadcast offered benefits such as up to 46% off, various sun stick configurations, a quiz event (with a character case for the product as a prize), and a purchase verification event (with prizes from the entire sun care line). The broadcast achieved over 1 million cumulative views and ranked in the top 5 in real-time search keywords during the live event.
Pre-orders for the ‘Airy Fit Sun Stick’ started on the 1st, continuing its strong sales momentum. During the pre-order, customers can receive a 2,000 KRW instant discount coupon.
A KAHI representative stated, “Although the ‘Airy Fit Sun Stick’ is a new product that has been on the market for less than a month, it has received a great response from consumers during the summer season. We hope people don’t miss out on this pre-order promotion that we have quickly prepared.”
이데일리 2024.07.04
