KAHI’s ‘Airy Fit Sun Stick’, a UV protection stick balm released in June, sold out its initial stock within just three weeks of its launch.
Following this, the first round of pre-orders held earlier this month also sold out in less than two weeks, and the second round of pre-orders quickly sold out upon opening as well.
The fact that the sell-out periods have shortened from the initial stock (3 weeks), to the 1st round (2 weeks), 2nd round (1 week), 3rd round (5 days), and 4th round (2 days) is further evidence of the accelerating popularity of the ‘Airy Fit Sun Stick’.
KAHI is putting all efforts into securing sufficient stock by maximizing production capacity to meet the rapidly increasing demand. Currently, the 5th round of pre-orders for the ‘Airy Fit Sun Stick’ is underway, and buyers will receive a 2,000 KRW discount coupon for immediate use with their purchase.
The secret behind the repeated sell-outs of the ‘Airy Fit Sun Stick’ lies in its common features of being both portable and lightweight. In particular, its mini-sized design, which is as portable as wireless earphones, made it a hot topic from the moment it was released.
Additionally, the product provides a light, powdery finish, similar to the effect of using blotting paper, making it ideal for frequent application in the summer when skin tends to get sticky and oily, ensuring effective UV protection.
Meanwhile, KAHI, riding on the wave of this impressive sales success, will showcase the ‘Airy Fit Sun Stick’ for pre-order sales on Naver Shopping Live today and Kakao Shopping Live on the 28th. During the live broadcasts, the product will be available at discounts of up to 70%, depending on the package.
A representative from KAHI stated, “The ‘Airy Fit Sun Stick’ has been selling at an incredible pace since its release, thanks to its trendy design, powdery finish, and powerful UV protection,” and added, “We are planning various live shopping events on different platforms to reach more consumers.”
월요신문 2024.07.25
